Here’s What I Bring To The Table
Experience
When you work with me, you get a knowledgeable virtual/communications assistant who has more than 8 years of experience in customer relations, digital marketing, and public relations.
Here are just a few of my capabilities:
Knowledge of online/digital marketing fundamentals and social media platforms (Twitter, Facebook, Instagram and YouTube).
Agility with social media programs
Proficiency in e-commerce and email marketing promotion using MailChimp, FloDesk, Active Campaign and InfusionSoft.
Adept at securing media interviews and developing media kits and other materials.
Education
A lifelong student of the evolving world of digital marketing, public relations, and online business management, my formal education includes a Public Relations and Digital Marketing degree from Kwantlen Polytechnic University in Vancouver, British Columbia.
I've also obtained digital marketing certifications.
A Solid Track Record
Among my career highlights are the critical partnerships and strategic alliances I've built on behalf of my clients with brands like RAW Beauty Talks, Felions, Girl Guides, Vega, Happy Water, Vancouver Women's Health Collective, Beauty Night and the Rainier Hotel. In addition, I've achieved the following:
Orchestrated email campaigns that grew engagement by 25 percent for brands.
Achieved full-scale turnarounds with record revenue/sales marked in excess of $5.1 million using public-relations media trips.
Presided over development and launch of up to 30 products in just one month using initiatives for product uptake by Walmart, eBay and Jet.com.
Successfully turned around underperforming product lines.
Masterminded high-caliber events linking clients with celebrities and media personalities.
In my career, I've been at the helm of many full-scale marketing and communications efforts for leaders and brands like Buttercream Clothing, Rebecca Ching, The Social Agency, and more. I've spearheaded everything from research to deployment of media materials.
“Lorena’s eye for detail, design, and overall vision for both my website and my wellness business has largely contributed to the success and momentum of my own personal brand. Over the past three years, Lorena has had my back every step of the way. Her work is concise, efficient, and insightful. Her generosity, creativity, and work ethic has made it an absolute joy to work with Lorena over the past three years. I would highly recommend Lorena for her services and her creative and intelligent design and marketing skills.”
- Mara Branscombe
I Can Help You Reach New Heights
A typical online business manager and virtual assistant (VA) can do things like managing email accounts, following up with phone messages, and coordinating travel. I’m not your typical VA. I can do so much more!
As an example, here's a rundown of what "all in a day's work" looked like for me as a Research Coordinator and PR Assistant at Yulu Communications:
Headed social media/online engagement strategies for clients and agency across social media platforms while securing local talent endorsing client’s products.
Managed new marketing initiatives that included branded multimedia campaigns while developing and implementing plans to enhance awareness via print, online, radio and live television.
Designed media kits and other media materials for clients.
Obtained media interviews for clients with top online outlets like The New York Times, ELLE, SELF, Flare Magazine, and Globe and Mail.
Netted higher gross margins and sales of up to $5.1 million through a planned media trip for two clients.
“Lorena gave 100 per cent to each task thrown her way and she also took initiative to create work that needed to be done, that I was simply too busy to delegate. Lorena’s daily tasks at Yulu included email and phone pitching client stories to the media; the creation and submission of several clients’ award applications; creating media lists; writing media materials; monitoring client coverage and clipping it in an organized fashion. Lorena successfully secured a local celebrity endorsement for one of our clients – facilitating one of the Real Housewives of Vancouver as an advocate for their brand. Lorena has a fantastic personality and all of us at Yulu grew fond of her within her first few hours of working in our small and intimate agency setting.”
- Melissa, Yulu Communications
I Offer The Following Packages:
Let me help lighten your load and boost your workday with 5 hours of virtual assistance and online business management. Four-week expiry - no hours rollover.
Utilize 10 dedicated hours of support. Four-week expiry - one hour can roll over.
You're getting 20 hours of dedicated support with this package. It is ideal for ongoing maintenance, special campaigns, project planning and more! Four-week expiry - two hours can rollover.
This package is ideal for busy business owners or executives. I provide 30 hours of dedicated support. Five-week expiry - three hours rollover.